Don’t even think about it unless you loose.
You loose if you think about The Game.
You win when you stop thinking.
If you cheat, you only cheat yourself therefore it’s the most fairplay sportsmanship everknown.

The Game is an abstract mental game with a few paradoxical consequences concerning human cognitive condition.
You can read more about it here:
http://www.losethegame.net/faq

Once you know you’re the player, you can’t escape from the thought.
Everyone in the world is, always has been, and always will be playing The Game.
As followed:

“A game is commonly defined as one or more players trying to achieve an objective, a definition which can indeed be applied to The Game. However, The Game is also a ‘meme’, in both the modern and original meanings of the word. Richard Dawkins coined the term ‘meme’ in the 1970s to describe pieces of information that are stored and replicated by human minds. This makes every idea and concept, including The Game, a meme by definition. The Game, however, is an especially interesting meme as its rules represent the fundamentals of meme replication. The Game, by its nature, is thought about and then replicated to other human minds. Unlike most other memes, replication is its sole purpose. As The Game doesn’t bring any benefits to those who know about it, but still manages to propagate from mind to mind, it also fits Dawkins’ defintion of a ‘mind virus’.”

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As an illustration I add a few stillframes and a bumper (WATCH IT HERE)
made for a gamers’ vlog channel recently.