The animated explainer was a part of a large undergraduate marketing campaign, aiming to guide prospect students through the university application process.
The animation has been adapted over time to fit changes in look & feel of the undergraduate student recruitment campaigns. I have managed to maintain alignment with the brand identity by keeping the core structure and key visual elements unchanged.
Style development.
Initial concept was based on the ENU icon system I started in 2018 and early works on the brand visual identity refreshment. I was seeking a bold, fresh design that could easily be adapted for future university explainer animations.
